Everything you need to represent Loka accurately: who we are, the logo and color that make us recognizable, and how we sound. Built for AWS and our partners.
Loka is a software consultancy founded in Silicon Valley in 2004 and an AWS Premier Tier Partner Systems Integrator. We specialize in GenAI and agentic work, ML, migrations and modernization, big data, compliance, and application development and design, with a focus on regulated industries. Copy the version that fits your channel.
2024
AWS Innovation Partner of the Year
Premier
Tier Partner Systems Integrator
1000s
Of launches on AWS
500+
GenAI & agentic projects since 2023
50%
In or moving to production
>60%
Of clients in regulated spaces (Healthcare, Life Sciences, Financial Services, etc.)
Full Story · V1a
Updated April 2026 · press releases, detailed proposals
We are in the Agentic Era. Organizations are fundamentally rethinking how systems operate, moving from static infrastructure to adaptive, decision-making platforms. Loka brings two decades of AWS delivery and recognition as an Innovation Partner of the Year and Premier Tier Partner. Our clients include Gatorade, Blue Cross Blue Shield, Cameo and SimpliSafe, and we are focused on turning cloud and AI investments into production systems for leaders eager to make an impact. We specialize in AI/ML, migration, modernization, big data, compliance and product design, helping you evolve into an agentic, AI-driven organization. With 500+ GenAI and agentic solutions delivered since 2023 and ~50% reaching production, we combine deep competencies with AWS-funded pathways (MAP, GenAIIC, SCA, VMA) to turn AWS into a durable, continuously evolving platform for innovation. With deep experience in regulated industries, including Healthcare, Life Sciences and Financial Services, Loka applies a compliance-first approach to ensure AI systems are secure, governed, and production-ready from day one. This is critical as organizations balance rapid innovation with strict requirements around data protection, risk, and responsible AI adoption. Between launches, our teams build in LokaLabs, developing solutions like ADDA™, a conversational LLM-based agent that accelerates therapeutic drug development. Learn more at loka.com.
Full Story · V1b
Pre April 2026 · press releases, detailed proposals
Loka is the Silicon Valley consultancy named AWS Innovation Partner of the Year in 2024. Since 2004 we've specialized in AI/ML, migration, modernization, big data, compliance and product design, delivering 1,000+ launches across 30+ industries including Healthcare, Life Sciences, FinTech, and SaaS. Our clients include Gatorade, Blue Cross Blue Shield, Cameo and SimpliSafe along with hundreds of high-growth startups seeking to supercharge their most ambitious design, development and deployment endeavors. As experts in AWS's funding ecosystem with exclusive access to funding pools, we help customers move quickly and cost-effectively from proof to production. Our work spans mission-critical AI builds, cloud migrations and SaaS transformations. We also invest heavily in R&D through LokaLabs, where we've developed tools like ADDA™, a conversational LLM-based agent accelerating therapeutic drug development. Learn more at loka.com.
Medium
Web, LinkedIn, proposals, press quotes
Loka is the full-stack Silicon Valley consultancy named AWS Innovation Partner of the Year for 2024. We specialize in AI/ML, migration, modernization, big data, compliance and product design for startups through Fortune 500s, including Gatorade, Blue Cross Blue Shield and SimpliSafe. With deep experience in regulated industries, including Healthcare, Life Sciences and Financial Services, Loka applies a compliance-first approach to ensure AI systems are secure and production-ready on AWS from day one. Since 2004 our mission has been to help clients move from proof to production faster, and our access to exclusive AWS funding programs unlocks cost efficiencies and more effective outcomes. Between launches our teams build in LokaLabs, developing solutions like ADDA™, a conversational LLM-based agent that accelerates therapeutic drug development. Learn more at loka.com.
Short
Slide footers, conference speaker bios
Founded in 2004, Loka is a Silicon Valley consultancy named AWS Innovation Partner of the Year for 2024. We solve complex problems for startups through enterprises, specializing in AI/ML, migration, modernization, big data, compliance, and product design. As an AWS Premier Tier Partner, we've delivered 1,000+ launches across 30+ industries by leveraging expertise and exclusive funding to help customers move to production faster. Learn more at loka.com.
Logo
The Loka mark
Blue is our primary color, so lead with the blue logo wherever contrast allows. Use white on dark backgrounds and black on light backgrounds. Always place the logo on a transparent background.
Blue · primary
White · on dark
Black · on light
Files are vector SVG, so they scale to any size without loss of quality.
Do
Use the white logo on dark backgrounds, black or blue on light backgrounds.
Keep clear space around the mark.
Place it on a transparent background.
Don't
Don't place a light logo on a light background, or a dark logo on a dark background.
Don't rotate, stretch, recolor, or distort the mark.
Download the logo
SVG is vector and scales to any size. PNG is rendered at 4x resolution on a transparent background.
Color
Palette
We are an optimistic brand. Blue, White, Black and Grey carry the brand, and we always lead with Blue. Click any value to copy.
Blue
#1877F2
Primary. Lead with Blue.
White
#FFFFFF
Core to the open feel.
Black
#050517
Text and dark surfaces.
Grey
#E5E5E5
Lines and neutral fills.
Voice & Messaging
How we sound
We are an informed, engaging guide in the world of technology. Confident, clear and human. Not hypey, not academic.
How to write
Lead with the outcome, then the detail.
Be direct. If you can cut a word and keep the meaning, cut it.
Use second person ("you," "your") for outbound and customer-facing copy.
Use first-person plural ("we," "our") when describing Loka itself.
Favor plain, concrete language. Explain tech by the result it delivers.
Stay compliance-aware for regulated audiences: secure, governed, production-ready.
Naming & positioning
Loka is a consultancy and AWS Premier Tier Partner. Not an ISV or SaaS company.
Employees are "Lokals." Internal R&D is "LokaLabs" (one word).
Use the approved proof points above. Never mix old and new stats.
Co-sell and AWS audiences: lead with Partner of the Year, Premier Tier, funding pathways.
Do
Open with the customer outcome.
Keep sentences and paragraphs short. White space is good.
Describe Loka as a consultancy and AWS Premier Tier Partner.
Don't
Don't use the em dash. Rewrite with a period, comma, or "and."
Don't invent or round proof points differently.
Don't call Loka an ISV, SaaS vendor, or staffing agency.
Typography
Type
Alliance 2 is our primary typeface. Use Archivo as the fallback in Google Docs, Sheets and Canva, or anywhere Alliance 2 is unavailable. This page is set in Archivo.
Alliance 2 is a licensed typeface, so it is linked rather than bundled here. If you need the licensed files for an approved partner project, contact marketing@loka.com.